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Transform Your Image And Accelerate Your Success

Being a lifelong student, I am regularly attending seminars etc. to become the best I can be in all areas of my life.

In the past year I have undertaken an Image and Brand Management Program with Image Group International and the knowledge I have gained and applied has affected so many areas of my life and my business.

Being a ‘holistic’ program it has encompassed topics like branding, colour psychology, personal image, inner image, communication and so much more.

In this article I’m going to focus on personal image and how it affects your results.

Do You Dress For Success?

Being an avid networker, I get to meet many people and am constantly astounded by the way the majority present themselves.

I met a ”coach’ who raved about how successful they are and what they do for their clients. This person was at least 10kgs overweight, her chest was exposed and her clothes were very inappropriate for a business environment. If you were looking for a coach, would you consider investing in her services? She obviously had her own issues to deal with. What she said didn’t match how she looked.

The accountant who called himself a ‘wealth strategist’ had a beard, looked very unhealthy and was wearing a tweed jacket. What impression did he make? None. He appeared scruffy and obviously didn’t take care of himself. How could he take care of other people’s affairs?

In contrast to these people, the mortgage broker who was dressed extremely well in a tailored suit ,who obviously took pride in her appearance and looked confident and competent. If you were interested in borrowing money would you consider utilizing her services? Of course you would. She gave the impression that she knows what she’s doing. By the way, whether she is competent or not you’ll only find that out if you do business with her. However if she cares about herself, chances are she cares about her clients and provides a good service.

Perception is Reality.

Would you prefer to do business with someone who looks confident and credible? Whether we like it or not people will pass judgment on you within a few seconds of meeting you. They will make assumptions about you personally and your organization.

Would I Do Business With You?

Think about it, what opinion would you form about a person who looked old fashioned, dressed in ill – fitting clothes and wore heaps of make-up? You’d probably think their ideas were old fashioned to match their image. And that also gives an impression of the organization they represent.

What about the 50 year old lady I met who runs conferences and turned up in high-heeled shoes, short skirt, long hair and big dangly earrings?

Did she look like a competent and professional person?

What first impression would she create?

How about the manager who wears a cardigan, light grey suit and brown shoes. He also has a moustache. Would you feel confident using his services? Does he appear to be ‘with it’? Would you think his organization is up with the times?

And the personal assistant with the low cut top and tight fitting pants? Is she being perceived as a competent person and someone you’d take seriously? She may suit the image of a trendy organization and yet what opinions would you form if she worked with you?

We’ve all seen or know of people like this. Perhaps it’s you and you don’t even know it!

Image in the Workplace

It’s a serious business. Image Coaches are being hired by organizations to teach their people how to present themselves in the best possible way. How are you and your people perceived by your clients, prospects and suppliers?

Your personal image can be either positive or negative. It can accelerate your success or hinder it.

How to Transform Your Image

If you seriously want to enhance the results in your life, consider seeing an image coach. In fact as part of the services we offer, we’ve included image coaching as it has been so beneficial to many of our clients.

Some of the results achieved have been astounding. An accountant who was considered a ‘pushover’ by her staff and business partner had a total transformation. Because of her quiet nature she wasn’t taken seriously. She also dressed in a way that reinforced her lack of confidence.

Since having coaching around her image looking how to dress in a more flattering way with credibility and power, she is far more confident and has become very assertive. It’s also made her look 10 years younger!

The image coach you’ll work with will show you how to present yourself in the best possible way. When you look good, you feel good. When you feel good you attract people to you like a magnet!

So if you want to attract the right type of people to you in business and in your personal life, then this is definitely one area you should invest in.

Looking successful is just as important as being successful. Whether we like it or not, people judge us in a number of ways. To be credible we have to look like we know what we’re talking about as well as having the skills and abilities to deliver.

Don’t forget; you are your most important asset and you are worth investing in.

Creating a Corporate Image

Creating a Corporate Image

For any corporation it is very important to create a distinct image in the market. This is known as Corporate Image which distinguishes the corporation from its competitors and provides a picture of it to the general public. It depicts the principles, beliefs, productivity of the company. This image is responsible for increasing the sales of the product and to achieve brand equity. Corporate image creation is a strenuous and time consuming process and is carried out by experts qualifying in perception management. Basically, the creation involves marketing experts who used various kinds of promotion methods and public relations. Since this image is targeted to attract the customers it should be highly appealing. Besides the marketing experts critics play an important role too.

The name of the corporation and its catch line should reflect its belief like Wal-Mart, which says that it sells for less. A logo should also be designed accordingly. Like the corporation FedEx has an arrow incorporated in its logo which depicts its fast and efficient service. Once the image is created by the corporation the next step is advertising and product distribution in the market. Like if the corporation creates luxury products, they should rope in big names in the advertising experts and the models to be featured in these ads should be super stars. Likewise, they should not distribute their products to every other store; instead they should target more hi-fi malls. Time to time, advertising and branding budget should be reviewed to cut down on cost and to be in-sync with the technology. This also helps in revamping the corporate image according to the fast changing demands of the consumer.

Testimonies of news papers, magazines, and labor union can deteriorate a well-created corporate image. Simplest of controversies can be exaggerated by the media and spoil the name of the company. Controversies are born by the interference of organizations related to environment, religion, crime, politics, education and charity. Government, too, is another powerful and influential organization by itself.

Once the corporate image is created, it should be retained. It should not be like here today and gone tomorrow. This image should be reflected in all the brands and product line of the corporation. Even if one of the products isn’t up to the mark, it will lead to confusion among the consumers and will hit the sales of the company. Like recently there was controversy about a particular contact lens solution of a company. It was supposed to be infecting the users with a rare disease. This not only affected the sales revenue of that particular product but also made the customers think and raise question about the authenticity of other products of that particular company.

Another company’s products had hidden non-vegetarian ingredient in a vegetarian product. This led to the decrease of trust among the customers. In such a case the company should either advertise itself as a company selling non-vegetarian food or it should invest in promoting the company as vegetarian by introducing more vegetarian products. So the image of each individual product of the company makes up for the complete image of the corporation. And last but not the least, the image should be very realistic, truly representing its values and should leave a personal touch with the consumers.