business strategy

The Importance of Networking for Black Entrepreneurs

Black-Business-Networking

Introduction
Networking is a powerful tool for any entrepreneur, but it holds particular significance for Black entrepreneurs. Establishing strong professional connections can open doors to new opportunities, resources, and support that can be pivotal in overcoming the unique challenges faced in the business world.

Understanding Networking

Networking in the context of entrepreneurship involves building and maintaining relationships with individuals and organizations that can provide support, information, and opportunities for your business. This can take various forms, including:

Formal Events: Conferences, seminars, and industry meetups.
Social Media: Platforms like LinkedIn, Twitter, and specialized online communities.
Casual Meetups: Informal gatherings, community events, and local business groups.
Why Networking is Crucial

Access to Resources:
Networking can provide access to valuable resources such as funding, mentorship, and information. Connecting with investors, advisors, and experienced entrepreneurs can significantly enhance your business’s growth prospects.

Opportunities for Collaboration:
Building relationships with other entrepreneurs can lead to potential partnerships and collaborations. This can help you expand your business, share resources, and access new markets.

Learning and Development:
Networking offers opportunities to learn from others’ experiences and gain insights into industry trends and best practices. Engaging with peers and mentors can provide you with new ideas, feedback, and strategies to improve your business.

Tips for Effective Networking

Be Genuine:
Authenticity is key in building trust and lasting relationships. Be yourself and show genuine interest in others. People are more likely to connect with you if they feel your sincerity.

Follow Up:
Maintain contact after the initial meeting to solidify the relationship. Send a thank-you email, connect on social media, and schedule follow-up meetings or calls to keep the relationship active.

Leverage Social Media:
Platforms like LinkedIn can be powerful tools for expanding your network. Regularly update your profile, join relevant groups, participate in discussions, and share valuable content to increase your visibility and connect with like-minded professionals.

Personal Stories

Sharing stories of successful networking experiences can inspire and motivate others. Here are a few examples from Black entrepreneurs within the Black Business Diary community:

Amina’s Journey: Amina, a tech entrepreneur, connected with a mentor at a startup conference. This mentor helped her refine her business model and introduced her to an investor who provided the seed funding she needed.

Carlos’ Collaboration: Carlos, a fashion designer, met another designer at a local business meetup. They decided to collaborate on a new clothing line, which combined their unique styles and opened up new markets for both.

Conclusion
Networking is not just about exchanging business cards; it’s about building meaningful connections that can support and propel your entrepreneurial journey. By investing time and effort into networking, Black entrepreneurs can unlock new opportunities and navigate the business landscape more effectively.

Join the Black Business Diary community to connect with like-minded entrepreneurs and access a wealth of resources and support. Engage with us today and start building the network that will help you achieve your business goals.

Reflecting on Success: Black Business Diary’s End-of-Year Recap

Reflecting on Success: Black Business Diary's End-of-Year Recap

As the year draws to a close, we at Black Business Diary find ourselves reflecting on the incredible journey we’ve embarked upon throughout these past twelve months. It has been a year of growth, resilience, and countless success stories within the vibrant tapestry of the black business community. Join us in this end-of-year recap as we celebrate the achievements, milestones, and the unwavering spirit of black entrepreneurship.

Celebrating Milestones:

1. Spotlight on Black Entrepreneurs:

Throughout the year, we’ve had the privilege of showcasing the stories of remarkable black entrepreneurs who have carved their paths to success. From startups making waves in tech to small businesses leaving an indelible mark in local communities, these stories have inspired and uplifted us all.

2. Community Empowerment Initiatives:

Black Business Diary took pride in actively participating in and promoting community empowerment initiatives. From sponsoring local events to collaborating with organizations supporting black youth entrepreneurship, we’ve been committed to making a positive impact beyond the business realm.

3. Entrepreneurial Resources:

Our commitment to supporting black businesses extended to providing valuable resources. From insightful articles and guides to webinars and workshops, we aimed to equip entrepreneurs with the knowledge and tools needed to navigate the business landscape successfully.

Lessons Learned:

1. Resilience in the Face of Challenges:

The challenges of the year only served to strengthen the resilience of the black business community. From supply chain disruptions to economic uncertainties, black entrepreneurs showcased their ability to adapt, innovate, and overcome obstacles.

2. Collaboration and Collective Success:

We witnessed the power of collaboration as black businesses came together to support one another. Collaborative ventures, partnerships, and mentorship initiatives showcased the community’s commitment to lifting each other up for collective success.

3. Innovation Driving Change:

Innovation has been at the forefront of black entrepreneurship. From embracing technology to creative marketing strategies, businesses demonstrated a willingness to evolve and stay ahead in an ever-changing market.

Gratitude and Looking Ahead:

As we express our gratitude for the successes and growth we’ve witnessed this year, we also look forward to the opportunities that the upcoming year holds. Black Business Diary remains steadfast in its mission to amplify the voices of black entrepreneurs, foster connections, and contribute to the flourishing landscape of black-owned businesses.

Acknowledgments:

We extend our heartfelt thanks to every entrepreneur, reader, supporter, and collaborator who has been part of the Black Business Diary community. Your contributions, engagement, and passion for black business have been the driving force behind our shared success.

The Future:

As we bid farewell to this transformative year, we eagerly anticipate the unfolding chapters of the next. Black Business Diary is poised to continue being a platform that celebrates, supports, and champions the diverse talents within the black business community.

In unity, resilience, and celebration, we look forward to the opportunities, growth, and success that the coming year will undoubtedly bring.

Wishing you all a joyous holiday season and a prosperous New Year!

With gratitude,
The Black Business Diary Team

Doing Research on Marketing

Research on marketing is essential to understand the pattern of marketing. This is possible by searching existing knowledge related to business marketing. It is a form of business research, business-to-business marketing research and business marketing research. Marketing research is done in many forms and all these forms are known as problem-identification research.

Research in advertising is done to determine the copy testing of advertisements. It is also used to know the efficiency of ads placed in any medium, the customer attention it gets, the message it delivers and how it motivates the customers to buy the product. Commercial eye tracking is done to understand the visual behavior of the customer. Ads, websites, etc., are analyzed for this. Before an advertisement is released in the market, its performance can be forecasted with the help of copy testing which takes consumer’s level of attention, motivation, brand liking, and entertainment into consideration.

When a customer buys something online he analyses it in order to make the decision, this one of the criteria on which consumer decision research is done. Interviews and surveys can be done to understand consumer’s level of satisfaction, which is known as customer satisfaction studies. The demographic and psychology of the people of a particular geographical region can be studied with the help of segmentation research.

When analyzing is to be done about brand recognition, brand performance, brand preference and awareness, ad tracking is done. A favorite brand can be recognized with the help of brand equity research. Tests are conducted so as to determine what customer thinks about a brand or a product and it is specifically known as brand name testing. The demand of a product can be understood by demand estimation. After the demand of the product is taken care of, the quality should be checked from time to time. Appointing mystery shoppers who is usually an employee of the market research firm does this. He buys goods through a salesperson and notes down the whole experience. This procedure can be used to do research about rival companies’ products.

Before practical application of a concept, concept testing should be done which tells whether the targeted audience will like the idea or not. Test marketing is done by introducing a product in small numbers in the market and observing the sales, after which the product is launched on a large-scale. After the initial phase, when the company thinks of increasing the price of the product, price elasticity testing should be carried out which shows customer reaction to price fluctuations. Distribution channel audits are conducted to understand the attitudes of retailers and distributors towards specific products and brands.

The more tech savvy form of marketing research is Internet strategic intelligence. The likes and dislikes of the customers can be directly known with the help of chats, blogs and forums. Online panels are a group of experts who accept the marketing research done online.

All the researches that are carried out can be classified as primary research, which gathers original research, and secondary research, which is based on a primary research and information published by other resources. Secondary research costs less as research is done on already researched data, but the result isn’t efficient.

The research designs used by marketing research are either based on questioning or are based on observations. Quantitative marketing research and qualitative marketing research are based on questioning. Quantitative marketing research is done to derive conclusions like questionnaires forms and survey. The number of respondents involved is high. Qualitative marketing research is done to understand something like in-depth interviews and projective techniques.

Marketing research based on observations is called experimental technique and ethnographic studies. Test markets and purchase laboratories are examples of experimental techniques. The quantity measured is determined by understanding the factors that are responsible for the success of a product and then one or some of the factors are changed and the result is observed. In ethnographic studies observations are done longitudinally or done at several instances of time or cross-sectional, or done at only a particular time.

Research on marketing is similar to exit polling in politics. The market is studied from different angles, at different time, and under different circumstances.

How to write a winning sales letter?

Writing a sales letter is tough and writing a winning sales letter is even tougher. Many sales managers break their heads thinking why they can’t get it right. Well, to answer this question they should put them in people’s shoes and ask what “benefit “would I get by reading this sales letter? Remember that word “benefit” which is the crux of this discussion. Many sales people take bits and pieces of information from here and there and create mess out of a sales letter. They literally throw everything on people and then get what they deserve, instant rejection.

One should always remember that a sales letter works only when you have a product to sell and an offer to make. A sales letter should not be an introduction of your product or company. Remember every word is important in the sales letter and do not waste a single one which would distract your potential customer’s attention. They are not interested in the features of you product but an offer or a benefit to them. Think from the customer’s point of view and ask yourselves why should I read the letter? Is there any benefit or offer to me which cannot be refused? Can you convince me that it is really a good offer?

After keeping in mind these things, sales managers should apply thought in presenting their letter. The header or the headline is very crucial to any sales letter. It should target directly to the customers of your product. One also needs to be little tactful in use of words. But if you are not good at the trade do not attempt to do it and rather be simple in writing it. The headline should not be more a line, so try to be as specific as possible but with maximum affect. Nobody has time to read each and every letter in this fast paced era of instant satisfaction. If you are not able to convey your message to the audience in stipulated time, then you have lost those customers. The headline should start with a benefit being offered to the customer. This ensures that the customer goes to the body of the letter at least.

Now, having made a good effort with the heading, it’s the time to work on the body of the letter. How to maintain the level of enthusiasm that you created in the customer’s mind with the heading? Once again it is important to remember to not to focus on features of the product you are trying to sell but on the benefits and offers you are making to them. Things like how much money it is going to save them and how it would affect their lives should be mentioned in the body of the letter. Make them realize a need for it and compare it competitor’s product. Remember, a person reading your sales letter will constantly get questions in mind as to how this will benefit me, after each and every sentence. So be ready to clear those doubts and answer the questions. Being little informal in the approach wouldn’t do a harm and try to grab the attention by relating things to real life things. You can add a little bit of humour but unless you are sure that it won’t be in the bad taste of the reader. Bring in few previous clients to give testimony of your products. But keep the testimonials believable and something that people can relate to.

Once you’ve made clear about the product, do not forget to prompt your audience to take action. If it is an email, prompt your reader to click on a link to act now or provide a contact number if it is a direct mail. Also remind them again that if you don’t act now you will forfeit the offer as the offer is for limited time only.

Once you are done with the letter, one of the important parts of the sales letter is P.S. Many people simply read the beginning and end of the letter. So, try to convey something that will prompt them to go back to the letter and read it. It will be a perfect end to the sales letter.

Marketing Strategies

Marketing strategy helps organizations to focus their attention to complete resource utilization to increase sales and win over their competitors. Every company applies some kind of marketing strategies to maintain existing customers, attract potential customers and also to maintain and enhance their reputation in the market.

When designing a marketing plan, first a marketing strategy is taken into consideration. The marketing plan consists of steps to be taken so as to attain success in the implementation of the marketing strategy chosen. Big projects involve selection of different strategies at different levels. Usually a strategy consists of well-sketched tactics. They are meant to meet the needs and finally reach marketing objectives. Each of the strategies has pre-calculated results because when a particular strategy is chosen at a particular level, its outcome becomes the goal of that particular level. If there is an absence of a well thought strategy in a marketing plan means it is supposedly lacking a good foundation. A reasonable marketing strategy should not only facilitate marketing goals, but also the action sequence of a campaign.

At regular time intervals the firm should analyze the marketing decision. This is done with the help of strategic models and the 3C’s model is considered for this purpose. To calculate the company’s strategic position, Ansoff matrix is used. The 3C’s model determines the factors, which leads to the success of a marketing campaign. There are three key parties involved in this model the corporation, the customer and the competitors. The involvement of all the three key parties leads to positive results and this involvement is known as the 3C’s or strategic triangle.

The role of the corporation is to increase the strength of the company in the success critical areas, when compared to that of the competitor. The customer and his interest form the basis of any strategy. The competitor also plays a vital part. The competitor-based strategies are based on the functioning of business competitors like design and engineering, sales and servicing, and purchasing.

When making a marketing plan depending on some particular strategies known as mix strategies are used. 4P’s model is used to calculate whether the plan is sticking to the strategies or not. The four Ps stand for product, price, place and promotion. Products are goods produced by the company on a huge scale for the purpose of selling them and earning profit. Price is the money paid for a product by the customer. The price is based on many factors like competition, market share, customer perception and product identity. Place where the product is sold can be either physical store or store on the Internet. It is also known as distribution channel. To make the customer knowledgeable about a product, the marketer does promotion. It involves advertising, public relation and point of sale.

There are different types of marketing strategies based on some criteria. Challenger, Leader and Follower are types of market dominance strategies. Market dominance strategies are used to dominate the market. Cost leadership, Market segmentation and Product differentiation are types of porter generic strategies. Porter generic strategies are built on strategic strength or competing abilities and strategic scope or market penetration. Close followers, late follower and Pioneers are types of innovation strategies. Innovation strategies are meant to trigger the rate of product development and model innovation. It helps the firm to incorporate latest technologies. Intensification, Diversification, Vertical integration and Horizontal integration are types of growth strategies. Growth strategies facilitate the growth of the organization. Marketing warfare strategies are conjunction of marketing strategies and military strategies.

A marketing strategy or a mix of them is chosen only after thorough market research. A marketer should always be ready to face any kind of situations like if the strategy is changed in the middle, he should be able to perform another market research so as to choose the proper strategy, within a short period of time. This can be done easily if you have experience.

Recognizing Target Market

Achieving good sales is the ultimate target of any firm. Many criteria, such as competitive pricing, near perfect product, reaching out to correct audience and motivational advertising, are responsible for this and should be dealt with in marketing.

First things first, all the efforts will go futile if the correct audience is not recognized. It is the major factor in getting abundant sales, because the right customers aren’t targeted, they won’t buy the product. The right customers are known as targeted customers or niche market, those who will be happy to buy products that fulfill their needs and is also less pricey.

Small businesses shouldn’t fear competition with large companies as they produce products considering a bigger spectrum, which sometimes won’t be customer specific as the products are more generalized and they don’t much care about the competition they might get from others. This gives an opportunity to the smaller firms to produce products, which can cater to the need of a section of people whose needs aren’t met specifically by the large companies.

Although it seems like a silly question, but firstly, a firm should understand who are the people they want to target. The success lies behind understanding this, which requires thorough research and analysis. Various factors must be considered. The age group is the first factor, whether the product will be useful to babies or children or teenagers or youngsters or middle aged or old. Sometimes there is a possibility that the product will cater to the needs of all age groups. Next thing to consider is gender. Marital status, occupation, ethnic background, health status, income status, education, hobbies, etc., are some of the factors that should also be pondered upon.

After decided upon the customer group to be targeted, the benefits that can be provided by the product to this group should be jotted down. A thorough examination of the service or product should be done for this purpose. If there is sufficient time, a survey can be conducted on the current customers and pose them with questions like what they liked in the products they are using, anything discomfort they are facing, do they want anything to be changed to make the product better, etc.

After making a list of all the benefits, thought should be applied to which of these benefits will actually help the targeted audience. Make a short list of the benefits that will be advantageous and send it to the marketing department. It can surely help in their marketing plan and can boost up sales.

Internet has made reaching out to the targeted customers can be very easy. Search engines can be utilized to the maximum extent for this purpose. The thing to be exactly searched can be typed as a keyword or search phrase in the search engines and the results brought on the first three pages will be of great value. But lots of time and investment is involved in this process, as different keywords will fetch different search results. So efforts should be made to finally get what is desired.

Next best thing is reaching out by newsletters and e-zines. Many e-zines are related to marketing, finance, shopping, Internet, etc. A number of e-zines websites can be found in an e-zines directory, which even contains the contact information, advertising price, etc. The list of e-zines website sites should be cut down to which are relating to the target market and ad should be placed in the ones selected which should include all the product advantages if the ad allows that many words.

Recognizing the target market is crucial to any successful advertising and sales campaign. Once it is recognized, they can be reached through different channels like websites, newspapers, magazines, etc. This makes the customer think that he is being directly addressed to. And since the whole approach will interest them, the amount of traffic received in return will be simply overwhelming and the whole effort will be worth it.

Relationship Marketing

Relationship Marketing is targeted at building stronger and long lasting relationships with clients and other companies. The business is done with a strategic orientation, where the relationship is improved with existing customers rather than finding new customers. It is meant to cater to the needs of individual customers. Its major part involves studying the need of the customer and how it changes in different circumstances.

Relationship marketing applies techniques like marketing, sales, customer care and communication. The relationship is not only enhanced but its life period is increased by these strategies. And as the customer realizes the value of relationship, they are drawn closer. This marketing not only focuses on building relationship and attracting customers to their products and services but also how to retain them.

A raw form of Marketing came into existence in the 1960s. But, organizations were still facing difficulty in selling products, so a system was developed to sell low cost goods to larger group of customer. Leonard Berry and Jag Sheth originated this marketing, in 1982. It was started in B2B markets and industries, which involved long term contracts for many years. Over the period of time, various marketing strategies were improved and relationship marketing was one of them.

Relationship marketing is applicable where the customers have many options in the market for the same product or service and the customer is entitled to make a selection decision. In such a kind of market, businesses try to maintain their clients by providing comparatively better products and good service and hence, achieving customer loyalty. And once it is achieved it becomes difficult for competitors to do well in the market. The customer turnover wasn’t paid attention on as the main attention was on customer satisfaction. This kind of marketing was initially named as defensive marketing. Offensive marketing is the marketing strategy where not only new customers are attracted, but also the sales are stepped up by increasing the purchase frequency. This kind of marketing concentrates on freeing dissatisfied customers and acquiring new customers.

According to a research, the cost of retaining an old customer is only ten percent of the cost of getting a new customer, which makes sense to not to run around to get new customers in relationship marketing. And according to another research done by cross-sectional analysis, says that, a five percent improvement in customer retention is responsible for twenty-five to eighty-five percent of the profit. Usually high cost is incurred when getting new customers, so if sufficient number of existing customers is retained, there will be no need of acquiring new customers.

Once the customer trust is gained his chances of switching to other company becomes relatively less, he buys goods in bulk, he buys other supplementary goods and he starts neglecting average price variation. This maintains the unit sales volume and there is an increase in dollar-sales volume. The existing customers will be like a living advertisement. If he is satisfied with the company he will recommend it to his friends and acquaintances.

Since the existing customers are familiar with the process, it will take less time and money to educate them about the procedures putting fewer burdens on employees also and making them feel more satisfied with their jobs. The customers are divided into groups based on their loyalty. This procedure is known as relationship ladder of customer loyalty. The groups in ascending order are prospects, customer, client, supporter, advocate and partner.

Due to the advancement in computers and Internet, software has been developed to facilitate customer relationship management. With the help of this software the tastes, activities, preferences, and complaints of customers are tracked. Almost all the companies have this software in their marketing strategy, which benefits the customer as well as the company.

Thus the main aim of relationship marketing is to construct and maintain relationship with committed clients who are meant to bring profit to the company. The other benefits achieved are confidence building and social benefits.

Increasing the business with the help of Promotional Gifts

Gifts are loved by one and all. Gifts are a way of expressing gratitude and marketing gifts are given to customer to thank them and most of the customers are more than happy to receive gifts from companies they pay patronage. The thank you gifts cannot only be presented to existing customers but also to potential customers when they try a new product of the company. This would encourage them to buy other products, which will increase the company sales. This practice can be made more advantageous by making it as marketing and branding strategy, which helps in expanding business along with earning customer goodwill. To make it marketing oriented, a lot of planning should be put it in so as to not to loose its essence.

Sending promotional gifts is a means of rewarding clients to appreciate their kind cooperation through out the years; they will make customers feel that they are valued. Flyers are discarded the moment they are received, and are seldom read. But when a person is gifted with something that he/she can use, there is a probability that they will not only enjoy it, but they will also keep it for sometime, might be for several years and until the time they have it, they will remember the company. One of the better methods is to print the name of the company on the gift. This doesn’t involve any strategy and can be implemented even if there is lack of imagination. Name and brand recognition can be established by getting the logo of the company or information of the company printed on the gift. This also helps build recognition among potential customers.

Also give the customers the gifts that last long. The longer the gift lasts the longer the customer will remember your company. Gifts like pen, key chain, coffee mug, calendar, refrigerator magnets, etc. which not only lasts forever but are something that is observed and used many times a day. There are certain gifts, which can fit the budget, promote marketing and at the same time serve the purpose of gift.

Calendars are one of the most opted gifts by small companies as promotional products. They aren’t expensive and are used year round. Following them are office supplies. Stationary tub, embedded pens, sticky pads and diaries containing the logo of the company are very good gift ideas too. Desktop accessories are the next best things. Things like pen stands, paperweight are hot giveaways.

For home gifts like fridge magnets, coffee mugs and thermo-flask make ideal gifts. They, too, get noticed many times a day. The good thing about them is they can be modeled in different colors, shapes and styles and can be unique when compared to other’s promotional products. And hence, they are more like collectible items. Innovation can increase the interest of the user in this regard.

Key chains are also something which is carried everywhere and they don’t even cost too much. Usually people use the promotional ones to store spare keys. T-shirts and cap are a bit expensive, but are worth the investment. They are usually worn outside and people around can easily sight the company’s name and logo and they function like a walking billboard.

Creativity is the key to selecting a right gift to market your and so is the money. The more the money invested, the better the gift, but the gift should be selected such that it earns maximum returns.

Marketing and Sales: What is the difference?

Marketing and sales are one of the most important components of a business’s survival in the market. While both are dependent on each other many people confuse marketing with sales and vice-versa which is a big mistake. Marketing involves designing a product according to the needs of the market and customers, promoting the product through advertising etc. and setting up a competitive price for the product. Marketing is a platform which drives sales. While on the other hand the sales process is what you do to successfully sell a product and fetch a contract. Sales and marketing together is a part of selling and one cannot do without the other. They can also be called activities. The success of a business is critical to the success of these two important activities.

Marketing is the backbone of a company’s future and launching pad for the sales. While the marketing process encompasses the design of the product, advertising etc. the sales process is the execution of all the efforts which involves direct interaction with client either by in-person meeting or cold calls or by networking. But there is always an ongoing rivalry between the two, one claiming dominance over the other. The marketing people say they have an upper hand because they think it is they who designs the products, lays down the strategy and also develops tools essential for sales. They say sales are the outcome of marketing and thus should follow its directions. The sales people might not agree to this view and may be completely opposite in their opinion. They think that it is the sales people who actually sells a product and bring money to the business.

But many experts believe that marketing should play a pivotal role among the two. A successful marketing campaign makes sales easy and makes people believe that it is actually the sales people who are the dominant leaders. The most important role of marketing department is to create opportunities for the sales department. Marketing drives sales and sales drives companies’ success. Marketing is like a life support for sales, one who is constantly backing up the sales department and enabling them to successfully deliver the end product. There shouldn’t be a race to gain supremacy over another department but a race to win the market and customers working together.

Many businesses combine sales and marketing together but in reality they have different targets. While the sales department is interested in fulfilling the requirements of what the customer asked for, the marketing department is actually busy studying what the market demands. The goal of the marketing department is to foresee how the market will shape up in future. They should envision their product catering to the needs of the market for next few years and be ready to make design changes in their product accordingly.

It is very important that a company integrates their sales and marketing department in a well fashioned manner. It is the correct integration of these two important entities that fuels the growth of a company. The sale people should not be merely treated as the cash collectors. Each department has its own role and should go hand in hand in selling the product of the company and should be the foremost important criteria.

Catering as a Successful Business

You may begin your own catering service business, which can be financially rewarding and enjoyable. You may do this business in a full or part time basis because events that you may cater may vary from the service they will get from you. In this kind of business, opportunities are very great and there are a lot more benefits that you may not expect. 

Every catered occasion can be a new experience to meet different kinds of people from all lifestyles. It is important that you have the stamina and the ability to work under pressure because of the demanding work that awaits you. You may need the help of some friends first before you may hire employees who are experienced in this kind of field. 

It is a requirement for a catering business to have a license to operate like those permits that are issued to food establishments that have also catering services as well. Catering services are inspected by the Board of Health to see if they have the right materials and the capacity to prepare and handle food that is safe to the public.

You may get your license at the local Health Department. You have to apply first before you obtain the permit to operate a business catering service. An inspection will be needed to check if you will pass the food sanitation requirements. After you have acquired your license, there will be regular check-up routines to ensure that you will sustain cleanliness and sanitation of your catering service. 

There are states that require a catering service must have a separate area for the food operation and the kitchen facility of the house. This is important because they will not issue a license if you have a set up wherein they may see food sanitation is not your priority. If you want to remodel the set up, you must pass the plans and remodeled features to the Health Department for confirmation that you are following the required construction to your home facilities and to your food operation area.

It is important to target your market in this business if you are given the permit to operate already. Know your competition and be aware of their strengths and weaknesses. If you are stable with your finances, you may hire applicants that are experienced in this kind of business.